01 — Confirm the brief
Define the product goal, target user, use case, benchmark, brand direction, quantity range, timing and known constraints.
An approved starting brief and a list of information still required.
The project does not move forward on assumptions. Each stage has a specific question, a review point and an output the team can use.

Define the product goal, target user, use case, benchmark, brand direction, quantity range, timing and known constraints.
An approved starting brief and a list of information still required.
Agree on format, application, sensory profile, functional priorities and the questions the first prototype should answer.
A formulation brief with clear review criteria.
Prepare and document the formulation direction within the confirmed scope, with each prototype tied to a defined purpose.
A prototype and the criteria the team will use to assess it.
Evaluate the sample, record decisions and specify the changes or further information required.
An agreed instruction for the next iteration or stage.
Compile the confirmed product direction, review records and outstanding requirements for the agreed production scope.
A clear handoff showing what is confirmed and what remains to be completed.
An early idea is enough. A benchmark, existing formula, quantity range or target timing helps us prepare a more useful first discussion.