A development process with a decision at every stage.

The project does not move forward on assumptions. Each stage has a specific question, a review point and an output the team can use.

A development team reviewing product samples against a written evaluation sheet
01

01 — Confirm the brief

Define the product goal, target user, use case, benchmark, brand direction, quantity range, timing and known constraints.

What you receive

An approved starting brief and a list of information still required.

02

02 — Define the product criteria

Agree on format, application, sensory profile, functional priorities and the questions the first prototype should answer.

What you receive

A formulation brief with clear review criteria.

03

03 — Develop the formulation

Prepare and document the formulation direction within the confirmed scope, with each prototype tied to a defined purpose.

What you receive

A prototype and the criteria the team will use to assess it.

04

04 — Review and refine

Evaluate the sample, record decisions and specify the changes or further information required.

What you receive

An agreed instruction for the next iteration or stage.

05

05 — Prepare for production

Compile the confirmed product direction, review records and outstanding requirements for the agreed production scope.

What you receive

A clear handoff showing what is confirmed and what remains to be completed.

Tell us where your project stands.

An early idea is enough. A benchmark, existing formula, quantity range or target timing helps us prepare a more useful first discussion.

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