Define what must be true.
Intended use, target characteristics, constraints, responsibilities and the project scope are clarified before detailed development begins.
A documented basis for evaluating the product later.
A reliable development process makes the intended use, review criteria, decisions and required evidence visible from the beginning.

Intended use, target characteristics, constraints, responsibilities and the project scope are clarified before detailed development begins.
A documented basis for evaluating the product later.
The brief, formulation decisions, sample feedback, changes and production-preparation information are recorded for the relevant project scope.
A shared reference when a question, change or handoff occurs.
At each review point, the team decides whether to continue, adjust the direction or investigate an unresolved issue.
A clear decision and the conditions required before moving forward.
Testing, claims support, certificates and documents vary by product. The applicable requirements are confirmed for each project rather than assumed.
A project-specific evidence plan without unsupported claims.
An early idea is enough. A benchmark, existing formula, quantity range or target timing helps us prepare a more useful first discussion.